RICH FLORA

Rich started writing when he was five years old. Okay, so did most kids, but Rich stuck with it. He honed his craft. Helped large and not-so-large companies define and ignite their brands. And earned his share of awards recognition and ego-gratification along the way. Today, he's past all that and kindly shares his skills with MindHandle clients -- demystifying difficult marketing dilemmas in print, broadcast, in-store, direct mail and new media.

Rich does not enjoy running although he can't seem to avoid pounding the pavement for several hours every week. He also plays tennis and golf, but never at the same time. He and his wife Cindy have three grown children who, now that they're grown, prefer the technical term: adults.